Computing on Campus – Dell Leads, Apple Ascends
Dell is the most popular computer brand among college students while Apple is building momentum on the strength of its student purchase program and the iPod’s halo effect, according to (pdf) a recent...
View ArticleUS Search Engine Rankings for Sept. Released
Among core search engines in September 2007, Google Sites remained the top search property with more than 5.3 billion core searches conducted – a 57% share of the search market, according to the...
View ArticleStudy Explores Gay and Lesbian Preferences on Media, Advertising
To determine what motivates purchasing decisions of gays and lesbians, a study by New American Dimensions, LLC and Asterix Group divides the gay and lesbian market demographic into five distinct...
View ArticleTop 10 US Social-Network and Blog Site Rankings Issued
MySpace.com continues to sit comfortably atop the rankings of top US social-networking sites with 58.6 million unique visitors in September, according to a custom list of top US social networking...
View ArticleTop 10 Online Trading Destinations – September 2007
^ Indicates Home and Work audience duplication projections did not meet minimum sample size standards. As a result, combined home and work audience estimates for these sites may exhibit increased...
View ArticleBoomers Becoming Their Own Boss in Retirement
For many boomers, retirement is an opportunity to start a business and become their own boss – and 15% of them intend to work for themselves until they die – according to a new Ipsos Reid (Canada)...
View ArticlePay-Per-Click Fraud Rate Hits 16.2% in Q3
Click Forensics released (pdf) industry pay-per-click (PPC) fraud figures for the third quarter of 2007, saying its Click Fraud Index found that the average click fraud rate was 16.2% – but...
View ArticleStudy: Search Vital for CPG Brand Building and Both Offline & Online Sales
A joint study by comScore, Procter & Gamble, Yahoo, and the Search Engine Marketing Professional Organization (SEMPO) analyzes the role of online search in generating website traffic,...
View ArticleSocial Networking’s Explosive Growth to Plateau in Five Years
Global active memberships in social networking sites are expected to reach 230 million at the end of 2007 (including multiple memberships by users), and revenues from social-networking services should...
View ArticleTop 10 Retail Goods & Services Online Ad Spenders – September 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleTraditional Radio’s Digital Competition Increases in Q4
New forms of music consumption continue to cut into traditional radio, according to a Bridge Ratings study of predictive media behavior for the fourth quarter of 2007, which found that users of MP3...
View ArticleSeptember Same-Store Sales Weaken, Holiday Shopping Outlook Not Rosy
September same-store sales growth weakened – to 1.3% – from the prior month and from the prior year for about 50 retailers (pdf) reporting monthly results, according to TNS Retail Forward. That’s down...
View ArticleAmazon, Wal-Mart Top Retail Sites; Summer Traffic Up from Last Year
Traffic to the top retail websites during the summer months (June – August) was 10% higher than in the previous year, with that growth continuing into and increasing in September, according to the...
View Article‘e-fluentials’ Grow Cynical about For-Hire Voices on Consumer-Opinion Websites
An increasing number among the most powerful and influential segment of online consumers – those who shape perceptions of brands, products and services – are concerned that “advocates for hire” leave...
View ArticleTop 10 Automotive Online Ad Spenders – September 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleBridal Titles Fastest-Growing Magazine Segment
Bridal magazine titles increased from 69 to 135 – over 96% – from 2002 to 2007, according to The National Directory of Magazines, the 2008 version of which was released yesterday (via...
View ArticleOnline Car-Shopping and CGC Becoming Vital for Used-Vehicle Buyers
Among late-model used-vehicle buyers who use the internet during the shopping process, the internet use has surpassed all other shopping methods as the source for locating the vehicle a buyer...
View ArticleSocial Networkers Profiled; Social Networking Primed to Go Mobile
US And International Social networkers are significantly more likely to own technology, consume more digital entertainment, and own more mobile devices, according to an Ipsos Insight study that...
View ArticleStudy: Digital Signage Catches Attention More Than Other Media
Most adults say advertising on digital signage catches their attention – and they consider such advertising unique and entertaining, and less annoying than both traditional and online media, according...
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